Key world wine consumption trends – Vinexpo
Millennials in the US don’t want as much wine as their parents and the Italians are losing touch with their vinous heritage, but Prosecco is a ‘weekday luxury’ that knows no bounds abroad and China is back in the game, according to a Vinexpo-sponsored report on world wine consumption trends.
World wine consumption – US millennials
It is the second time inside one month that concerns have been raised within the wine trade about the US, the world’s largest wine consuming nation.
So-called millennials, a broad spectrum of people born from the 1980s to the early 2000s, are just as interested in craft beer and small batch Bourbon as the latest wine, according to a report by drinks market research group The IWSR in co-ordination with the Vinexpo wine trade fair.
‘The US market has not developed as well as we thought it would [two years ago], and that’s mainly down to the millennials,’ said Vinexpo’s chief executive, Guillaume Deglise, at a press conference in London this week.
A separate market report recently predicted that the US would see its first fall in wine consumption for two decades in 2016.
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