Bordeaux in China: The return of the king

China is again Bordeaux’s top export market, show the latest customs figures. But how has this happened? Terry Xu analyses the revival of a classic region in the Chinese market.

I know—some wine lovers in China may frown upon this title, especially if they already knew that I have been a passionate supporter of Bordeaux.

‘Bordeaux is boring now,’ they would argue. ‘One of Bordeaux’s biggest supporters, Robert Parker, is stepping back. Only old-fashioned people drink Bordeaux. Plus, the most expensive wines are not even from there.’

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